### Why Should I Care About This Note?
- Society is inherently competitive
- We want to maximize our opportunities for success
- But we're made to believe value is based on the quantity/quality of our content
- But in actuality, content plays second or third fiddle to other factors
- Connection
- Instability of the viewer's current situation
- Cost/benefit analysis
- Presentation
- So in many respects, we're sputtering when doing the following
- Applying for jobs
- Seeking friendships
- Living a sustainable life in capitalistic world
- Value is not what *we believe*, but rather, *what they believe*
### Step One: Align with the Audience's Subconscience
- [[How to Win Friends and Influence People|Genuine appreciation / respect for the audience / reader]]
- A flattering cover letter for a resume
- Making a promise to the audience / reader
- You will know this by the end of the talk / paper
- Looking / playing the part
- Using the right phrase words
- Weaing the right attire
- Knowing who's in the room
- Being sympathetic toward the audience / reader
- Relate with what they may be feeling / experiencing
- Asking simple, obviously agreeable questions
- Making statements which align with the audience's worldview
### Step Two: Generate Instability (the problem)
- [[The Craft of Writing Effectively|Making the audience / reader believe they're living a lie, a half-truth]]
- _We're all A+ grade students, however, we're fed validation by individuals paid to do so (teachers). What good is their approval in real-world scenarios?_
- Boldly disagree with the status-quo
- Forcing the reader/audience to perceive something is amiss
- Differentiation from others
- _John's design is for a different use case, reducing overall effectiveness_
- Time constraints
- The audience / reader will be without _the thing_ after _this period_
### Step Three: Present a Cost / Benefit Proposition
- The reader would be _left behind_ without _the thing_
- Missed opportunities
- Increased revenue
- A life partner
- Career growth
- Potential employee
- The audience needs to rationalize this, it cannot be stated to them
### Step Four: Let them Buy Your Explanation
- The reader / audience is intently curious and wants to learn more
- [[How to Speak?|Ways to get the explanation across]]
- Establish an empathetic connection
- Tell a story
- We love stories
- Be relatable
- Use props / images
- Use a whiteboard / blackboard
- Write out details in realtime
- Draw images
- Our minds can comprehend at the rate of one's writing speed